Formbricks

Formbricks

A self-hostable, open-source solution for collecting customer feedback, including surveys, NPS, and in-app widgets, providing full data ownership.

๐Ÿฉบ Vitals


๐Ÿ—๏ธ Profile

1. The Executive Summary

What is it? Formbricks is an open-source experience management platform that enables product teams to collect customer feedback directly within their applications, websites, or emails. It provides a suite of tools including in-app surveys, Net Promoter Score (NPS), feature-specific feedback widgets, and micro-surveys. As a self-hostable alternative to proprietary solutions like Typeform, Qualaroo, and SurveyMonkey, Formbricks gives enterprises complete ownership and control over their sensitive customer data, ensuring compliance and data sovereignty.

The Strategic Verdict:

2. The "Hidden" Costs (TCO Analysis)

Cost Component Proprietary (Typeform / Qualaroo) Formbricks (Open Source)
Licensing (Per-Response) High, scales with responses/users; often $50-$200+/month. Free (Self-Hosted Core). Enterprise features require subscription.
Data Ownership Vendor-locked, data resides on third-party servers. Full Control. Your data, your infrastructure.
Customization Limited to UI builders; custom logic requires workarounds. Extensible. Open-source code allows deep customization and integration.
SSO & Security Enterprise tiers only ($$$). Enterprise Edition Only. Requires commercial subscription.

3. The "Day 2" Reality Check

๐Ÿš€ Deployment & Operations

๐Ÿ›ก๏ธ Security & Governance

4. Market Landscape

๐Ÿข Proprietary Incumbents

๐Ÿค Open Source Ecosystem