🩺 Vitals
- Version: v3.0.2 (Released 2025-12-04)
- Velocity: Active (Last commit 2025-12-04)
- Community: 34.0k Stars · 6.0k Forks
- Backlog: 131 Open Issues
🏗️ Profile
- Official: umami.is
- Source: github.com/umami-software/umami
- License: MIT
- Deployment: Docker / Vercel / Netlify
- Data Model: SQL (Postgres / MySQL)
- Complexity: Low (2/5) - Single container + DB
- Maintenance: Low (2/5) - Modern Node.js stack
- Enterprise Ready: High (4/5) - MIT License, High Performance
1. The Executive Summary
What is it? Umami is a modern, open-source web analytics solution that provides a clean, easy-to-understand dashboard. Unlike Google Analytics, it does not collect personally identifiable information (PII), does not use cookies, and does not track users across websites.
The Strategic Verdict:
- 🔴 For Ad-Tech Integration: Caution. If you need deep integration with Google Ads retargeting, GA4 is still required.
- 🟢 For Accuracy & Compliance: Strong Buy. Because it doesn't require a cookie consent banner, it captures 100% of your traffic (vs GA4's ~30-50% loss due to blockers/consent).
2. The "Hidden" Costs (TCO Analysis)
| Cost Component | Proprietary (Google Analytics) | Umami (Self-Hosted) |
|---|---|---|
| Data Accuracy | Low (Sampled/Blocked) | High (100% Counts) |
| License Fee | $0 (Free Tier) | $0 (MIT) |
| Privacy Risk | High (GDPR Fines) | Zero |
3. The "Day 2" Reality Check
🚀 Deployment & Operations
- Installation: Extremely lightweight (~2kb tracking script). The backend runs on Next.js and can be hosted on any standard Node.js environment or serverless platform (Vercel).
- Scaling: Handles millions of events efficiently, especially when backed by PostgreSQL.
🛡️ Security & Governance
- Compliance: GDPR, CCPA, and PECR compliant out of the box without needing complex configurations.
- Ownership: You own the data. No third-party (Google) is mining your customer insights.
4. Alternatives & Ecosystem
- Alternative: Google Analytics 4 (GA4) is the industry standard but suffers from complexity and privacy issues.
- Alternative: Plausible is a similar open-source tool but uses the stricter AGPL license (riskier for some corporate integrations).
- Alternative: Matomo is powerful but heavier (PHP/MySQL legacy stack).
🔎 Related Reviews
- 📝 Deep Dive: Why Umami is more accurate than Google Analytics